PLAKATSTIL
The Poster Style, or "Plakatstil", was begun in 1905 by Lucian Bernhard in Berlin. For a poster competition sponsored by Preister matches he took the novel approach of drawing two large matches and writing the brand name above them in clean, bold letters. The stark simplicity of the design won him the competition, and marked a departure from the fussy and decorative Art Nouveau style, which was beginning to lose its vitality.
"PLAKATSTIL" Style poster designs
poster design for BALENCIAGA
Poster design for COCACOLA
Poster design for LACOSTE
Poster design for PORSCHE
