Branding, tagline development (Love Every Ride), product-line naming (THE SACRED RIDE SERIES (based on company spiritual ethos) and color selection and naming (based on locations with awe-inspiring natural color schemes: Aurora Borealis, Namib Desert, and Bali Sunset). Full project link.
Identity system including logo, avatar, tagline, color scheme, and buzz phrases.
Branding and integrative marketing materials for a boutique hotel. This includes logo, identity, website, billboard, signage, brochure, menus, copywriting, advertisements, uniforms, flags, in-house signage, and forms. I also sourced printers and conducted press checks. Link to project.
Branding including company naming, tagline, color scheme, logo.
Branding including logo, illustration, and color scheme. Some additional project pieces can be found here.
Roles: creative direction, graphic design, copywriting, illustration. Deliverables: branding, signage, menu, postcard, coasters, and matchboxes. Link to project.
Branding including company name, tagline, and logo.
Developed the branding, storyline, website, and all marketing materials. Link to project.
Company naming, branding, and packaging.
Spice Product Line: Integrative branding, packaging, website, print procurement.
Full social change project and campaign addressing surveillance. Project based on addressing target audience perceptions (barriers to belief). A substantial amount of research went into this project including research into the topic of surveillance and target audience perceptions. Full project and campaign includes sticky hashtag development/naming, campaign messaging and website strategy, digital and print campaign, and more. See full project here.
Full social change campaign development addressing the false barrier to belief: Net neutrality is dead. Goal is to reinvigorate the fight. Full campaign materials include branding, sticky hashtag naming, campaign messages, and marketing materials. See full project here.
Safari Blue is a tropical island water excursion. I was tasked with a rebrand and full integrative collateral design. This included a logo, brochure, booklets, website, flags, staff uniforms, copywriting, and print procurement. Link to project.
Logo, color scheme, and tagline.
Identity system for the Nobel Peace Prize Laureate, Normal Borlaug, the Father of the Green Revolution. He is an agronomist who credited with saving over a billion people from starvation by greatly increasing agricultural production. The institute operates out of Tulane University, which I have done several projects for.
Masaka Farms produces a fine line of Italian cheeses and dairy products in Rwanda. Deliverables included: branding strategy, identity, tagline, story development, copywriting, packaging, signage, merchandising, recipes. Merchandising, Branding, Graphic Design, Tagline and Story Development, Copywriting, Recipes, Print Procurement. Full project link.
Logo. Also produced all festival materials including signage, stage backdrops, street signs, postcards, posters, festival map, festival passes. Also developed sponsorship matrix and sponsorship marketing materials including an interactive digital presentation DVD, DVD cover, and brochure. See full project here.
For the first time, Rwanda hosted The Cup of Excellence, a prestigious international competition for specialty coffees from around the world. I had handled all materials including naming (Rwanda Golden Cup), branding, digital presentation, copywriting, signage, brochure, T-shirts, and aprons. Also exhibition installation. Full project link.
Logo.
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Like to Collaborate?
For help with your design needs or for collaborative projects, please contact me at hello@marikovacreative.com. I would love to be part of a high-performance, remote team.
What I Bring to the Table:
With over twenty years of industry experience, my specialties include integrative brand development + design, campaign development, UX + UI design, content usability and copy.
This includes everything from planning and strategy, to creative direction and project management – even with remote, cross-continental teams.
I am a solid team player that can fill many gaps.
Constantly curious, studying, practicing, improving ... I am always open to new challenges.
