360 LIVE – Becks.ro Launch
Beck's wanted to create a content platform and we presented to Beck's ON. A content platform driven by music mainly the technology, gaming, art and every other thing that was cool at that time.
Thing was that a platform like that needed a big launch and especially it needed to be digital.
The approach was to launch Beck’s ON by literally starting the show. The entire launch was designed to take the shape of a large-scale live digital event, in which 36 well-known urban artists made live demonstrations of their work, for 6 hours (360 minutes). The show was the biggest live digital event in Romania, and covered an impressively broad curriculum of live performance that were entirely spontaneous and non-directed, offering a genuine sneak peek experience into the artists’ slice of live creation.