This project started as a creative exercise for the creatives i was managing. Always tried to keep the team active with projects because practice makes perfect or so i heard. This started as an exercise for a team of copy and art and it turned out very interesting so we decided to make a series.
We uploaded it as an instagram story, once every week and the project jumped to a different team every week so the story had to go on seamless but with a different team every time that had to pick up where the previews team left.
The story caught some attention from different agencies and from IMWorld where we were invited to talk about the project, about the creative process and results.
The project turned out to be a very good awareness campaign for the agency and so what was to be simple creative exercise became a small advertising campaign for the agency.
