WeVinyl is an e-commerce that specialises in offering vinyl stickers as well as educational materials and workshops to die-hard vinyl fans. I often like to incorporate the golden ration principle when grinding simple logos and shapes and I did the same with the WeVinyl logo. It's mind-blowing how a simple technique like the golden ratio gridding goes such a long way in making the design look more agreeable:

I also came up with an alternative logo concept which was also based on the golden ratio principle: