You're probably asking yourself, "Why would a movie starring Bradley Cooper, Dennis Quaid and Zoe Saldana require social media marketing"? It practically markets itself, right? Indeed it does so we created a fun challenge to the patient audience waiting to see the film.
Three weeks before opening day we designed, built and produced a social media application that let friends of 'The Words' write a story, together. Users collaborated by adding one line a day and shared their entry with their friends. Each day a new line was selected and added to a story that Bradley's character, Rory, was 'writing'. 21 days and hundreds of submissions later we had our story. In the end the movie was better, but it was worth a shot!
