Packaging Concept Design
for Makosh Healthy Desserts
Healthy food consumers are people with good discipline, who follow their own rules and who always know why they do this. Motivations may be different, but they all seem to have the same pain: lack of opportunity to eat really tasty and exciting sweets. They dream about a product that will not be a compromise between their taste expectations and healthy-eating rules. They need a place in their lives for bright emotions related with food. Something, exciting with taste, but having irreproachable content of ingredients. Makosh desserts will meet their expectations, with their ideal recipe, taste and texture. Desserts are made of fresh fruit, nuts and superfoods and are fast-frozen. They contain no sugar, flour or any other “unhealthy” components.
While working on the design we wanted to elicit the consumer’s emotional appeal, create the promise of bright taste and of pleasure. At the same time, we had to inform the consumer about the content of a new unknown type of product. The product zone on the facing features the balance of ingredients.
The texts are provided by Twin branding.
While working on the design we wanted to elicit the consumer’s emotional appeal, create the promise of bright taste and of pleasure. At the same time, we had to inform the consumer about the content of a new unknown type of product. The product zone on the facing features the balance of ingredients.
The texts are provided by Twin branding.
You can vote for our project on the website: https://www.worldpackagingdesign.com/blog/2019/8/20/packaging-concept-design-for-makosh-healthy-desserts
...and on:
https://www.packagingoftheworld.com/2019/08/makosh-desserts.html?fbclid=IwAR0XzFtOZjhtD0nhnJFEfG1LfzUcY_hzZApPxGKoXzkJ78xqirFGT750FZk
And now on the best website about design!
https://thedieline.com/blog/2019/10/10/makosh-makes-indulging-in-a-healthy-dessert-option-look-good
...and on:
https://www.packagingoftheworld.com/2019/08/makosh-desserts.html?fbclid=IwAR0XzFtOZjhtD0nhnJFEfG1LfzUcY_hzZApPxGKoXzkJ78xqirFGT750FZk
And now on the best website about design!
https://thedieline.com/blog/2019/10/10/makosh-makes-indulging-in-a-healthy-dessert-option-look-good
Design Agency Name: TWIN Branding
Strategy: Svetlana Pronina, Ekaterina Voronova
Art-director - Larionova Maria
Designer - Ekaterina Khrunicheva
Organisation/Project Type: Agency, Non Published Concept Design
Article Title: Packaging Concept Design for Makosh Healthy Desserts
Brand / Project Name: Makosh Healthy Desserts
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design
Location: Russia
Market Country: Afghanistan
Market Region: Europe
Project Category: Frozen Food
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Paper
Strategy: Svetlana Pronina, Ekaterina Voronova
Art-director - Larionova Maria
Designer - Ekaterina Khrunicheva
Organisation/Project Type: Agency, Non Published Concept Design
Article Title: Packaging Concept Design for Makosh Healthy Desserts
Brand / Project Name: Makosh Healthy Desserts
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design
Location: Russia
Market Country: Afghanistan
Market Region: Europe
Project Category: Frozen Food
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Paper
