Envoy Case Study
Design the easiest app experience for vehicle-sharing in the market
I used surveys and interviews to understand the problems Envoy’s target users had with car and ride sharing services. I found that users valued affordability, quality, and ease of use.
Stand out from the Competition
I learned that users enjoy the simplicity of ride-sharing apps compared to car-sharing apps so I aimed to simplify our experience similarly but I wanted the UI to feel more fun, friendly, and energizing to stand out.
Distilling a Complex System
It was crucial to map out the paths users would take to accomplish their goals prior to starting any designs. I considered many of the edge cases associated with car rentals and make a complex system seem simple and intuitive for users.
From Sketches to Hi-Fi Designs
Iterations were an important part of our design process, the team continually improved the designs while moving from sketches to wireframes to the final Hi-Fi designs through paper and digital prototyping.
We created a design system to create consistency for the user, efficiency for the development team, and easy maintenance for the client.
Book in Two Steps
If a user is within the geo-fence of a community when they open the app, the vehicle results automatically appears allowing the user to book a vehicle in two steps.
Three Vehicle Types
We added in the ability to easily navigate to the three types of vehicles that Envoy offers: Cars, Scooters, and Bikes.
Since flexibility was a necessary requirement for our target users, we designed a reservation system that handles booking for now or in advance.
Your Phone is Your Key
The “car key” stays sticky at the bottom of the screen to allow for a comfortable thumb position when users lock and unlock the vehicle, honk a horn, turn on lights, or open the trunk.
UX Makeover: Before and After