Brick & Pollen: Case Study 02
This is Part 2 of our Brick & Pollen case study.

After a month of deliberation, Brick & Pollen decided to pivot from a ‘marketing consultancy’ to position themselves as a ‘strategy-led consultancy’. This resulted in jettisoning the earlier visual identity system that had already been fully developed.

Keeping the new logo and colour palette, we came up with geometric flowers that consist of basic elements like circles and lines. This also served to bring forth the name of the agency subtly through the visual identity. Bold inline numbers were also modified from the brand’s new typeface ‘Noway’ for use in presentation decks and on the website.

While the client was already happy with the design outcome, we decided to push it further to see how things would turn out. What we ended up with were spectacularly polished visuals that gave the brand a delicate, yet hefty physical presence.

Ultimately, Brick & Pollen opted not to launch with this enhancement and stuck with the vector treatment of this design direction. Take a look at the live website here.

Creative Direction: Pepper & Cinnamon
Strategy: Brick & Pollen
Copywriting: Chong Wan Ping
Coding + Development: Pepper & Cinnamon
Brick & Pollen: Case Study 02
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Brick & Pollen: Case Study 02

This is Part 2 of our Brick & Pollen case study. After a month of deliberation, Brick & Pollen decided to pivot from a ‘marketing consultancy’ t Read More
43
473
1
Published:

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