A.V.A: Dog Tag Branding and UI/UX Design
Alliance of Valiant Arms: Dog Tag (A.V.A: Dog Tag) is a free-to-play online first-person shooter, developed by Red Duck Inc., and is built on Unreal Engine 3. A.V.A: Dog Tag is a rebranded 2018 sequel of Alliance of Valiant Arms (2007) previously serviced all over the world. Existing heritage of the brand is preserved by keeping the shape of the symbol and the colors. However, based on the established design principles, the serif type is adjusted into the san-sarif typeface to more effectively convey the neutral and professional image of the brand.
