A rebrand of a 100% natural tampon product that opens up the conversation about periods. A bold design for women no longer wanting to be embarrassed about bodily functions and who can now choose to not only swim during 'that time of the month' but compete in synchronised swimming should the feeling come to them.
The package branding and it's website message chooses to empower women. Not to disguise what the product is, to show pictures of flowers or pretty unrelated imagery.
The logo is a tampon. The imagery of Synchronised Swimmers embraces the sport, the team and women banding together. The website is a go-to place for anyone with questions about periods, cycles and female empowerment.
