A UX Case study- Eventor
Background
The Problem
Many people want to leave popular social networks, but are concerned leaving would mean no longer being notified about local events happening around them. However, searching for trending events often requires them to use several different online sources such as: Google, eventbrite, to find event details: venue location, tickets, time and dates,etc. This process is often time consuming and laborious for many people. 
The Solution
Eventor is an app designed with a user centered approach. Event Listings are customised around the user’s Location and Interests. The user does not have to navigate through numerous events before they find events happening around them. Furthermore, everything the user needs to know is provided within the app including payment for tickets and in-app chat feature to enjoy peer-to-peer communication with other attendees sharing similar interests. 
Role
Solo project. I conducted user research, developed insights and created high-fidelity solutions. 
Project Objectives
The goals of this project were simple; identify the pain points target users encounter while searching for events of interest and explore feasible ideas that best solves these user needs
Research
User interviews & Surveys 
I started out the project by conducting an initial user research to find out how target users currently search for events happening around them and the difficulties they experience using their current preferred method. I used an online survey and a few in-person interviews to achieve this. 
Interview Insights
With the answers from the user research, I was able to identify some of the issues people face and their requirements while searching for events around them. 
Below is a summary of my research findings:
Summary of insights gathered from user research
User persona
Pain points
The major pain points uncovered are as follows:

1. Users have difficulty deciding what events to attend as there are many events to pick from, especially in a new environment.

2. Users have to visit too many websites and apps to find all required details such as; address, date and time, etc.

3. Many users have a hard time getting directions to the event venue.

4. Users want a link to pay for tickets easily from the events page.

5. Sometimes, because of any reason, users forget or miss the event they have planned to attend.
Ideation
At this stage, I did some brainstorming and came up with a few ideas aimed at resolving the issues that were uncovered during my interaction with the users at the interview stage.

1. RSVP option: which tells the user the number of those interested in an event. The total number of attendees going will be added up to help user make a decision.

2. Event Details: presenting the user with all event details in one view.

3. Map Integration: Google Maps by clicking on the “Get Direction” button to navigate to their venue.

4. Payment: ‘Get ticket’ button directly from the events page. Also, add card details under ACCOUNTS for faster check-out.

5. Bookmark and Calendar: User can bookmark interested events and have a separate list for this. App synchronises with Google calendar which allows a user set a reminder. 
Information architecture
Design & Implementation
Sketches
Wireframes
Styles
High fidelity designs
Prototype
You can find  the full design case study on medium HERE
A UX Case study- Eventor
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A UX Case study- Eventor

Crafting the user experience of a local event finder app. Event listings are customised based on the user Location and Interests.
9
113
2
Published:

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