A campaign idea done for Converse that revolved ally-ship to generate support for equality for the LGBT+ community. It was to encourage people to fill their shoes and be allies and support and defend the LGBT community by wearing shoe laces to "walk in their shoes" and actively show their support for the community.

The shoe laces would be printed with different pride flags, all of which would act as donations to specific charities or initiatives that supported the LGBT community.
Fill Your Shoes
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Fill Your Shoes

A campaign idea for Converse to create ally-ship among people in support of the LGBT community through wearing shoelaces.
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