Kapci they required out of the box concept for a campaign to be released in servel countries around the world, their objective was to communicate that they are trying to find the perfection.
I inspired by the egyptian words " Zamen Elfan Elgamil" That is mean the beautiful age. In egypt we are calling the 60's "the beautifull age" as we learned a lot from this generation in different fields with the most beautiful meanings we have learned.
people like albert and ghandy they taught us things to move us step to the perfection and it is continued by others in several fields . Kapci to the world with perfection.