Zen of Snacking
Frito-Lay Display
Frito-Lay Display
Frito-Lay display designed to appeal to the new age female shopper. The idea was to present snacking as a relaxing time out from your busy life experience. It also featured some of the more health conscious products, Pita chips, water etc. There was also a prize promo at launch with prizes that tied into mind, body and soul theme. Next to the display is the promo piece designed to inform the grocery managers about the program, the back side was a calendar that they could hang on there walls during the promotional period, it featured the Zen graphics and the theme of Prosperity.
