Designed to highlight Targets vast product assortment in a fun and entertaining way - each ad was created
to be media specific - the Naughty ad went into Cosmopolitian magazine, the Mascot ad in ESPN, the Supermodel ad in W magazine, and so forth. This campaign also ran on billboards in Times Square in
New York and downtown Minneapolis, where viewers were invited to text in for each list on display.

NYC - Time's Square

Target Ten - behind the scenes