The alluring sound of Jazz meets the majestic scenery of Mount Bromo, as the morning sun greets its lustrous hills, a jazz festival has never been so magical. As one of the pioneers of outdoor jazz festival in the country, Jazz Gunung celebrated its 10th anniversary with 3 days of exceptional artist line-up and Jazz Pagi-Pagi event – a special event in a special place.

We designed a brand identity for this outstanding 10th year celebration, giving it an attractive visual language that could express the collaboration of music and ethic influence of the performances. With focus on creating identity related to the location and its people, we ensured the notion “indahnya gunung merdunya jazz” continued to filter through into design touch points.

Infusing a modern take on the ethnical mountain color palette with hues of bright green and sunrise orange shade, we crafted an abstract logo was inspired by the layout of the stage, while the torn paper effect represents the spirit of freedom.