Designing a brand for a horse ranch with elegance, style and fun.
CLIENT
Wildsong Ranch
Wildsong Ranch
SERVICES
Brand Design, Art Direction, Graphic Design
Brand Design, Art Direction, Graphic Design
| Case Study: Wildsong Ranch
The Challenge
Wildsong Ranch is a full service equine facility, with such offerings as natural training & boarding and even ‘Healing with Horses’ close to the foothills of the Rocky Mountains in Longmont Colorado. When I sat with the principal owner and the lead trainer, they asked the question “…can you design a logo for our ranch that doesn’t look like a western ranch but more of a free flowing, 'shaped like the wind' kinda of a look?” It was My Creative Team’s challenge to design a brand that didn’t seem western or anything like the ranches that are around the area.
My Creative Approach
Referring to the discovery sessions, words like “happy/healthy”, “Harmony” and “Balancing” informed the shape and direction of the brand mark. It was that basis that was kept in mind as concepting the brand mark grew from just a title to more of a signature. The idea that we were trying to establish was something that was going to feel organic and personable while maintaining some contrast in this brand mark.
Branding
After a very informative brand discovery work session, it was understood that the prime target market was not so much a specific discipline, but a lifestyle of natural horsemanship; viewing the horse as a partner in your riding experience rather than a “tool on the farm.” In design, we opted for a hand drawn look for the logomark as well as using a similar brush stroke for the wordmark that complemented the overall look.
“THANK YOU! We are SO excited about this beautiful thing you’ve created for us!!!”
— Jill Giles, Owner, Wildsong Ranch
