Identifying a Cross-Border Advisory team
Logo, visual style for cross-border team - an amalgamation of people from audit and advisory catering to the length and breadth of Canada.
The chosen concept: Tessellations
Using triangles to show the versatility and the ability of the module to sustain and transform as per scale.
Translating the triangles to landscape.
Using the triangles in a flat-icon style to demonstrate the skyline of Canada from the mountains, the cities and the sea.
Carrying forward the skyline graphics to the sales sheet flyer and creating a continuity on the back with a couple of buildings
The patterns thus created can be used to create icons, page dividers and mnemonics.