Wokin'
Wokin' is BRAND-NEW restaurant specializing in -Asian food- located in EGYPT and serves A&B Class
The Story Beyond Brand name:
"A wok is a versatile round-bottomed cooking vessel, originating in China. It is one of the most common cooking utensils in China and similar pans are also found in parts of East, Central, South and Southeast Asia, as well as becoming a popular niche cookware in all the world." Wikipedia
THE CHALLENGE:
The Challenge was to create youth-feeling, modern and stylish BRAND to be different on the Filed and easy to recognize between the competitors.
BRAND COLORS:
"learn the rules like a pro break them like an artist" -pablo picasso-
to be different we had to pick dark colors to be the main colors of the brand, and avoid the white-red colors to easy recognize between the competitors since they all went white and red.
The Slogan:
"cooking is like love it should be entered into with abandon or not at all" -julia child-
We love junk food, ain't we all?
but always home-made food *especially moms food* has some kind of magic.
so we focused in our slogan to give love and friendly felling. Woked with love ♥
Brand Elements:
the brand element is a Ramen minimal art to gives more feeling of ASIAN culture.
The Packaging:
The Menu:
Official T-Shirt:
That's All ♥
Thank You, Don't forget to appreciate
