Irish Horizons is a full-service travel agency creating meetings, incentives, conferences and events in Ireland. Their new brand identity reflects the unforgettable experiences in extraordinary places they offer to their clients.
How can we transmit the idea of luxury to one and all?
The answer is that you can’t. All you can do is segment the market. Do your due diligence, your research, identify who your customers are exactly, and then it all becomes rather simple. Do a pen portrait of your typical consumer/client and all their hopes, identities, aspirations and ideas of good and bad taste and luxury and the vision of your target segment will simply fall into your lap.
What are the immediately obvious elements as they relate to the brand image, the customer target segment, luxury and its obvious synonym, Irish Royalty, with particular regard to the logo.