ABOUT THE PROJECT
Keraira is a small massage therapy studio in Vilnius, Lithuania. It was founded by Vilma Rutkauskaite who offers various massage and aromatherapy services.
Vilma felt like her previous logo and website was not connecting with her growing business, herself and her customers. That's why she decided to invest in logo, branding and website services. We also consulted Vilma on her social media strategy.
Keraira is made of two words - "Kerai" which means "magic" and "Ra" which stands for "the god of the sun". New logo represents the light that Vilma brings to people through massage and aromatherapy. Right hand in logo symbolizes the act of giving, drop - the aromatherapy, sun rays - the light itself.
For the branding part colors, fonts and graphic elements were chosen to meet style of the logo and to show how bright, clean and feminine this brand is. It helped to be consistent on website design and social media layout.
COLORS AND TYPOGRAPHY
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