Red Yeast Confinement Soup
Red Yeast Confinement Soup

Red Yeast Confinement Soup is a product of the Red Yeast Restaurant, a Traditional Chinese
Medicine (TCM) establishment run by physicians with vast clinical experience and know-how in health-enhancing prescriptions and delicious soups. Passionate to bring TCM up to date and introduce it to a wider market, the founder devoted himself to improve the therapeutic soups and marry TCM with the culinary arts. This harmonises the health benefits of TCM with the flavours of food ingredients, making TCM more appealing to modern taste buds.

The Product
Red Yeast Confinement Soup is designed to help new mothers through the first 6 weeks after giving birth.
A different formulation has been customised to the specific therapeutic needs of each week, with the packaging
for each week colour-coded to ensure correct use.

The key ingredients are 5X concentrated TCM extracts traditionally used to strengthen and rejuvenate a new mother. This is blended with highly concentrated essence of chicken from fresh chicken stewed for 3 hours. The ingredients are then quick frozen with advanced blast-freeze technology to maintain efficacy and nutritional value. It contains no artificial additives, sugar, steroids or preservatives and is low in fat and sodium. The product only needs to be heated for 2 minutes in a microwave oven to be served for maximum benefits.

The Design
This product aims to revolutionise public perception towards confinement soup and thus the packaging
needs to look cutting edge, scientific and reliable. Our team opted for the minimalist theme, giving the product a clean, modern look. As mentioned earlier, the therapeutic soup for each week is clearly indicated by a different colour to ensure the correct product is used, even if the soups are prepared by a nurse or confinement lady.

Together with the client, we constructed a sliding scale on the box to manage user expectations towards the taste of the soup. A background of Red Yeast is also provided on the box and a user helpline was set up to allow users to obtain assistance if required for their peace of mind while consuming the product.
Red Yeast Confinement Soup
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Red Yeast Confinement Soup

Packaging and marketing material design for Traditional Chinese Medicine brand
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