Virtuously Elegant: A Campaign Inspired by Filippa K
Virtuously Elegant
Mock Ad Inspired by Filippa K

About the Brand
Filippa K is a Swedish fashion brand that we inspired by to create this campaign. Where the everyday meets high fashion, Filippa K treasures the simplistic art of styling through sustainable fashion in materials, production, recycling, and ethics.

Concept
Our goal was to establish the brand as a voice for natural beauty and to own your insecurities.

Time
We completed this campaign in one week.

Deliverables
We create a brand campaign inspired by Filippa K with three ad deliverables, three media buys, digital marketing materials, and a process book.

Our Team

Art Direction: Esteban Leyva
Photography: Esteban Leyva
Motion Media: Esteban Leyvaand Valeria Galipoli
Graphics: Esteban Leyvaand Sterling Jones
Hair and Makeup: Valeria Galipoliand Sterling Jones
Styling: Madison Henry
Copywriting: Esteban LeyvaSterling Jones, and Madeline Thames
Models: Sterling Jones, Valeria Galipoli and Sebasatian Solbola
Professor: Oscar Betancur, Fashion Marketing and Management 210

Ad Deliverables

Media Buys

We visualized three media buys based on marketing strategies. We focused on our target audience and marketing techniques like digital, print and outdoor marketing. 
An outdoor ad created with technology in mind. Using the QR code via your phone camera, it will launch our AR experience seen in the video below.
Motion Graphics created by Esteban Leyva and Valeria Galipoli
Photography by Esteban Leyva

Concept and Project Created as a team: Esteban Leyva, Sterling Jones, Valeria Galipoli, Madison Henry, Madeline Thames and Sebasatian Solbola.
 Motion Graphics created by Esteban Leyva and Valeria Galipoli
Photography by Esteban Leyva

Concept and Project Created as a team: Esteban Leyva, Sterling Jones, Valeria Galipoli, Madison Henry, Madeline Thames and Sebasatian Solbola.
Virtuously Elegant: A Campaign Inspired by Filippa K
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Virtuously Elegant: A Campaign Inspired by Filippa K

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Tools

Creative Fields