Story
CGI advertising spot for Sygic company.
Sygic is one of the world leaders in navigational systems and we were honored to have this opportunity to work for them. Our task was to create a custom car interior design, what will represent the philosophy and the future of Sygic company. During numerous discussions and consultations, we decided to create a sports car with minimalistic but futuristic design, that gives us a potential to develop it further more in future. With this attitude, we made couple of exterior and interior design sketches, to search for design styling and how we want our concept to look like.
Exterior 3D model preview (shaded & wireframe render)
Interior is the place, where all visual and navigational magic happens, so we spent more time on design development of interior itself. The output requirement was to create a 3D animation with mostly interior shots and focus on Sygic navigational systems. The most important was a correct presentation of these systems implemented into car dashboard and built-in displays, while maintaining focus on a car design itself.
Pen & Digital sketches
3D Visuals
Interior 3D model preview (shaded & wireframe render)
Watch final video spot
In the final stage, we collected all 3D rendered frames from 8 different camera shots and created a final video with full post-production: Titles with text animations, fades, color corrections, visual effects and sound editing.
Credits
Production: GABRIELLI s. r. o.
Client: Sygic a. s.
Rene Gabrielli: 3D, Animation, VFX, Post-production
Roman Ševec: Marketing communication
Maroš Holly: UI, Motion Design
Vincent Durbák: Art Direction
Antol Vlasov: Music
