A plus M is an international branding and communication agency. In collaboration with their clients they develop, nurture and grow brands across all touch points. The brief was to create a clean and simple identity. It resulted in a bold logotype and colour palette that changes each year (2019 – Pantone Orange 021). When showcasing their portfolio the identity takes a back seat and allows the client to come forward. The + symbol is used throughout the identity to highlight key information such as their mission statement. Positive change!
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