HALO - apartments
About HALO
HALO is a modern investment which originated from the history of the industrial complex. Years ago the area belonged to power plant company, later was adapted as a bakery, to finally become a residential area. The developer decided to restore most of the existing buildings and combine it with contemporary architecture. While working on the visual identity for the investment we got to explore the history of that part of the city and wanted to emphasize it also in the branding.
Design
Design
We came up with a project inspired by the architectural drawing of the parcel. The logo is a reflection of the buildings’ placement. We used the L-shaped modules to extend the key visual, and this allowed us to customize it even further. We created a set of printed materials, landing page and consulted the wayfinding system within the object.
