The Client:
LAUNCHPOINT is a counseling company that imparts innovative and impactful online education, providing critical information to potential new members on their campus (Sorority & Fraternity), prior to beginning the recruitment process.
LAUNCHPOINT, together with the National Panhellenic Conference, had developed a Potential New Member Orientation (PNMO) online program which make the process of joining a sorority or a fraternity easier, better and safer.
The Project:
LAUNCHPOINT request was to develop an infographic based on their latest statistics and results of the PNMO online program for the Sorority audience. We used the PNMO logo as a starting point and the client’s target to work on this design. The result was a modern, colorful and bright graphic with a sleek layout in flat iconography, matching this iconography with the content of the copy of this infographic.
