The Client

Dani Dance is an independent dance instructor based in Atlanta, Georgia who focuses on Liquid Motion®. Since pole dancing has become popular, the sensual movements leading up to the acrobatics done on the pole have been lost. Dani Dance seeks to instruct clients on the art of sensual dance.

The Objective

Create a brand identity reflecting the sensuality and movement of Dani Dance. 

The Solution

A seductively stretching cat perfectly encapsulates the feel of Dani Dance. It also serves as an abstract visual for one of the movements of Liquid Motion. The primary hot pink color is feminine, accentuates confidence and screams girl power.