City Brand Identity - Istanbul
Level 04Ā - Nov 2018
Level 04Ā - Nov 2018
The client for this level is the Ministry of Culture. I chose the Istanbul Museum of Modern Art and developed their respective pieces.Ā
In this case I replaced the main typeface by a more particular one that provides a graphic identity to the museum. The sans typeface is used in the reading text, as well as in the highlights and subtitles. The typography behaves in a freer way and composes in different directions, generating organic paths and is used for framing. The chromatic palette is limited. I used only white, black and green.Ā
As for the graphic elements, the pure forms of the basic brand level are reinterpreted in a more organic way. I made this decision to represent the concept of the museum.Ā Considering that its artists are known for their graphic strength and for reinterpreting works of Western art, this is the way the graphics behave. In this instance the gradients have a minimal presence within the pieces.āāāāāāā
In this case I replaced the main typeface by a more particular one that provides a graphic identity to the museum. The sans typeface is used in the reading text, as well as in the highlights and subtitles. The typography behaves in a freer way and composes in different directions, generating organic paths and is used for framing. The chromatic palette is limited. I used only white, black and green.Ā
As for the graphic elements, the pure forms of the basic brand level are reinterpreted in a more organic way. I made this decision to represent the concept of the museum.Ā Considering that its artists are known for their graphic strength and for reinterpreting works of Western art, this is the way the graphics behave. In this instance the gradients have a minimal presence within the pieces.āāāāāāā
