LAZY. 2019
(Identity 2019)
LAZY. is a party series taking place at a beautiful pond in the east of Frankfurt am Main, in the middle of big business buildings. 2019 was the fourth time I had the chance to work on the visual identity for this project.
After developing a very sleek and clean identiy in 2018 we asked ourselves in which direction we want to head in 2019 and came to the conclusion that we could either continue the formula of the year before or, in the tradition of LAZY., come up with a new concept as we did every year.
We decided to go with the latter and contrast last years simplicity with much more detailed and surreal illustrations about summer, music and fun, while connecting both identities by using most of the same typographic principles.
We decided to go with the latter and contrast last years simplicity with much more detailed and surreal illustrations about summer, music and fun, while connecting both identities by using most of the same typographic principles.
