MADDEN 19
Design of Global Key-Art and pack fronts.
Art direction and design for the global franchise style guide.
Finishing, and Retouching
Creating a suite of assets
In addition to the main Key Art, we create the global style guide that has assets for market all over the world to adapt and use for their materials throughout the year.
Adapting for the mobile experience
We developed a system that would connect with the look for Madden 19 but feel unique for the mobile game.
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Additional Credits:
Agency: Cinco Design
Client - EA Sports
Creative Director - Terence Hobson
Photography - Rafael Astorga
