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TradeStation "Fresh Look" & "Discipline"
Motion Graphics



C R E A T I V E   B R I E F
Highlight the fresh new look of TradeStation software and the company's commitment to serving a diverse range of users.







These days, a trader can be anyone: a soldier, a surfer, a statue, a puppet with bad eyesight, even a dude wearing gorilla gloves… we know because we animated all of them! We decided to go with a mixed-media approach for these spots because the array of visual styles help to reenforce the concept that traders come in all shapes and sizes. It was a fun challenge to push the boundaries of design while keeping everything in a cohesive color palette that screams "TradeStation."







Original Music




Process



While all shots started out as sketches, some were fabricated practically and executed in live-action, and others were designed & animated entirely in CG.



ALL CONTENT © 2019 BY BLACK MATH, INC. AND RESPECTIVE COPYRIGHT OWNERS.

TradeStation "Fresh Look" & "Discipline"
588
6.5k
11
Published:

TradeStation "Fresh Look" & "Discipline"

588
6.5k
11
Published: