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Buadhmhor Whisky Branding
University brief set by Glasgow studio Good Creative. Students were tasked to developing a brand for a new Speyside single malt whisky. I looked at why people buy whisky - to treat themselves, to commemorate achievement, to celebrate. This became the basis of the Buadhmhor brand.
Buadhmhor is Gaelic for triumph, to reenforce this. Visuals took from the whisky's distillery location, on the shores of Lochindorb Castle, a fort built on a man-made island - a perfect analogy for achievement.
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