B52 in Venezuela needed more traffic to their website. We came up with this string of spots where people could actually decide what was going to happen to this guy. All of course if you dropped a visit to the brand's website.

When people found out that they could make this guy actually suffer in every way they could possibly imagine if they went to B52's new website, it literally exploded on visits and they gave him hell, furhtermore, the website let people knew when their punishment was going to air on regular TV, so it was exciting for folks to do it.

 

Social media success indeed.

 

All this to prove that B52 Energy Drink had the power to help you "Endure through everything".

 

Results were pretty cool, people talked about it and shared it on social media for weeks, and our mission to get traffic to the brand's website had been completed.

 

The poor guy even suffered from 2nd degree burns on his neck and face.

 

I actually laughed every minute this project lasted. I'm sure this guy kinda hates me for it.