形馆 THE ONEXING | Onexing changes everything
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形馆是拥有8年历史的连锁健身机构，以提供塑形瘦身方面的专业服务见长。
品牌方希望加强顾客对核心业务的认知度，借由品牌重塑创造更专业的体验和感受。
基于对核心业务的思考，我们提出“Onexing changes everything”的口号，强调形体的改变是一个坚持和渐进的过程。
围绕渐进与改变的关系，我们以字体和色彩的渐变形式，进行整体的视觉识别设计。
在环境图形部分，我们强调塑身运动的连续性和延伸感，并采用优秀的制造工艺将其完美呈现。
Onexing is a chain fitness organization with 8 years history. It’s known for its outstanding and professional service in bodybuilding. The brand would like to enhance the consumer recognition to its core business and create an even more professional experience by brand refresh. So, based on our ideation around its core business, we came up with the slogan of “Onexing changes everything”, which highlighted that the change on the body is a persistent and gradual process. around this relationship of gradual change, we used gradient font and color to design the holistic visual identity. On the aspect of the graphics in the space, we highlighted the sense of continuation and stretchiness of bodybuilding and executed it perfectly with excellent manufacturing techniques.
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Client Onexing
Service brand identity / guide
Service brand identity / guide
Creative Director 蔡仪
Art Director 卡卡
Designer panc 张婕
Copywriter 百合
Art Director 卡卡
Designer panc 张婕
Copywriter 百合
