CHALLENGE: To launch the toilet cleaner Bref Power Activ 4 in 1.
TARGET: Women 30-40, internet users.
IDEA: To launch a 90s boyband on a YouTube Brand Channel: The Balls Dream Band and to upload their first interactive video: “Please, baby, flush it”. Through a love song, the band invites users to FLUSH the toilet to make them more and more naked. At the end of the experience users can buy the product on line, share the video or dedicate the song to a friend and send her the video in which the Balls Dream Band sing her name.