Lazzy Burger - Easy and fast 用餐新体验 | New dining experience
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汉堡品类通常以快速餐饮的形式呈现，快速、廉价、标准化，在普遍的认知里被贴上“垃圾食品”的标签。特定商业形态的弊病不应造成对品类的偏见，Lazzy Burger从创始之初就立足于用健康优秀的食材制作出值得回味的优质产品。我们为品牌命名并创造了“Lazzy”的独特拼写。具有街头涂鸦风格的“L”形图案成为品牌标志性的识别元素，表达快节奏生活下令人向往的慵懒与放松状态。绿色作为品牌色，使品牌从视觉上脱离固有品类印象，传递更具健康轻食感的感受。
Burger category is often presented as fast food, fast, cheap, standardized and always tagged as junk food in common knowledge. The disadvantages under the special business model shouldn’t become the bias to the category. The Lazzy Burger makes high quality products worthy of recollection with healthy and outstanding food ingredients ever since the founding. We created the unique spelling of Lazzy to the brand that uses the graffiti letter L as the brand identity to express the desirable lazy and relax lifestyle under a fast-paced life. Also, the brand color green made the brand stood out of the inherent category impression and delivered a sense of healthier light meal experience.
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Client Lazzy Burger
Service brand identity, content planning, graphic, packaging, interior
Service brand identity, content planning, graphic, packaging, interior
Creative Director 蔡仪
Art Director 卡卡
Designer 卡卡 张婕
Copywriter 百合
Interior Designer iso50
Art Director 卡卡
Designer 卡卡 张婕
Copywriter 百合
Interior Designer iso50
