Coops 自然醒 | Coops Nature Bakery
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花样繁多的烘焙品类，口味外观层出不穷，但我们认为食材与制作过程才是烘焙的根本。作为一个年轻的烘焙品牌，Coops希望回归本质，用天然原料与手工制作展现烘焙的魅力。以面粉的醒发为灵感，我们为品牌赋予“Coops自然醒”的名称。通过简洁有趣的图形设计，对品牌进行人格化塑造。视觉识别以灰色、白色为主，物料设计上全部采用纸品本色，最大限度减少印刷，呈现干净纯粹的体验。值得一提的是，购物纸袋采用每日不同的“星期卡片”设计，进一步强调品牌的日常感与生活气息。
There are all different kinds of baking categories and tastes, but we think the basis of baking is about ingredients and the process. As a young baking brand, Coops wants to return to the essence and show the charm of baking with natural ingredients and hand-made process. Inspired by the fermentation, we named the brand “Coops Nature Bakery”. We made the brand to have its own personality with simple and fun graphic design. And the visual identities are based on grey and white. The props are all made with the paper’s natural colour to reduce the print as much as we can to bring a clean and pure experience. One thing that’s worth mentioning is the paper shopping bags are designed by different days of the week to enhance the casual and life sense of the brand.
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Client Coops Nature Bakery
Service brand identity, content planning, graphic, packaging, interior
Service brand identity, content planning, graphic, packaging, interior
Creative Director 蔡仪
Art Director 卡卡
Designer 卡卡 张婕
Copywriter 百合
Interior Designer iso50
Art Director 卡卡
Designer 卡卡 张婕
Copywriter 百合
Interior Designer iso50
