Highline Cabs - Cyberpunk branding concept
This was a collaborative project created by myself and a friend. We tasked ourselves with a design challenge of creating branding for a cyberpunk taxi cab company.
I wanted to emulate the feeling of life in a futuristic NYC, full of colour, activity and people.
Taking inspiration from a New York staple I created High line Cabs, after the famous green space that only NYC could produce.
High line Cabs is a local, New Yorker owned company that prides itself on servicing the city 24/7
With cyberpunk exploring the combining and adoption of 2 or more cultures (usually Western and Japanese aesthetics, iconography etc) I wanted to reflect this in the branding. Creating a logo that reflected the companies name sake as well as a simplified Japanese feel, a long with catering adverts and branding to citizens born of these two cultures.
The advert mock ups reflect the company ethos of being a local firm. " Your city - Your Way" Taking a High line is to be part of the flow of what makes New York, New York.
![Cyberpunk logo branding concept nyc cab taxi](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d1d36784342509.5d5a54d3ea0d5.jpg)
Emblem logo.
![Cyberpunk logo branding concept nyc cab taxi](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/75c3e384342509.5d5a54d3ebf8b.jpg)
Logo with English word mark.
![Cyberpunk logo branding concept nyc cab taxi](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cb30f584342509.5d5a54d3eaa19.jpg)
Logo with Japanese word mark.
![Cyberpunk logo branding concept nyc cab taxi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9a3ad084342509.5d5a54d3eaea3.jpg)
Advert to be used in digital and print branding.
![Cyberpunk logo branding concept nyc cab taxi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e84a6484342509.5d5a54d3eb6d6.jpg)
Secondary advert to be used in digital and print branding. Both using the brands colours as accents.
![Cyberpunk logo branding concept nyc cab taxi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/46600184342509.5d5a8dbc0f243.jpg)
Digital ad mock up.
![Cyberpunk logo branding concept nyc cab taxi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/23bd0684342509.5d5a54d3ea664.jpg)
Mock up of a High line cab.
![Cyberpunk logo branding concept nyc cab taxi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d65a4184342509.5d5a54d3ebb5c.jpg)
Front mock up.
![Cyberpunk logo branding concept nyc cab taxi](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0b25a184342509.5d5a54d3eb247.jpg)
In situe mock up.