This has to be one of the most exciting nationwide campaigns that we have taken care of to date. We took care of the Saving Our Blue’s campaign concept, brand, and design for the Ministry for the Environment, Sustainable Development, and Climate Change. 

The campaign aimed at creating awareness about marine litter and also to educate the general public in order to change their bad habits and take better care of the beaches around the island. 

Through the campaign name and design, we wanted to personify the cause, give a continuous action and create a sense of community that relates to different age groups and walks of life.