Sushidondon Japanese Style Set Meal - 速匙东东

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速匙东东日式定食 | Sushidondon Japanese Style Set Meal

速匙东东是厦门宴遇旗下的日式餐饮连锁品牌，聚焦年轻群体，主打牛舌饭等米饭类定食。

在日式定食的品类属性中，品牌需要寻找一个全新的视角建立差异。

基于对日本生活文化的探索，我们以独一无二的思路为品牌嫁接忍者概念，

以风格显著的漫画形式和忍者语境，为品牌创造可持续营销的新IP。

通过建立差异化的经营资产，打破对日式定食的普遍传统印象，帮助品牌在同质化严重的日式风格中脱颖而出。

Sushidondon is a chain Japanese style set meal brand under Xiamen Yanyu that focused on young consumers with set meals like beef tongue rice. In the features of Japanese set meal category, the brand needs to find a brand new POV to be differentiated. Based on our exploration to Japanese lifestyle, we uniquely fused the Ninja concept to the brand and created an intellectual property that can be marketed sustainably with uniquely styled animation and Ninja wording. By creating those differentiated brand assets, we were able to break the traditional impression on Japanese style set meal and helped the brand to stood out from the similar Japanese styles.

Client 速匙东东日式定食
Service brand identity, content planning, graphic, interior

Creative Director 蔡仪
Art Director 卡卡
Designer 刘靓
Copywriter 慧慧

Interior Designer iso50