Serene Aun's profile

Shifting into the 'Experiential Revolution'

Shifting into the 'Experiential Revolution'
Research Map 2019

This map plots the scope of my research project which explores the key players, drivers, and trends of the emerging 'Experiential Revolution' in the context of consumption that is influencing a shift in how brands within the retail sector are positioning and strategising themselves.
Shifting into the 'Experiential Revolution'
Published:

Shifting into the 'Experiential Revolution'

Published: