Design concept:
Shiv Shakti Embroideries Pvt. ltd. logo has been designed as per the modern technology combining the three initials "s", "s" and "e" in the form of needle and thread.

Color concept:
Blue gradient provides a calming effect. It is associated with water and air, meaning intelligence, loyalty, confidence and trust. In marketing blue is widely used for promoting high end products and services as it suggests security and trust for customers.