Design Concept:
AKS Securities logo has been designed considering an important aspect of security whose main goal is to monitor and protect assets and act as a deterrent to violence.

All the three letters “A”, “K” & “S” acts as the three important pillars of Security Triad (Availability, Confidentiality and Integrity) combination of which form Ashok Kumar Singh Securities.

A
A is in the form of Building which represents the commercial/Residential area i.e., Society, Company, Office, Home.
In relation to Security Triad:
AKS Securities is available 24x7 for Corporate real-estate properties, Commercial real-estate properties, Residential properties, Shopping centres, Healthcare facilities, Pharmaceutical companies, Data centres, Distribution centres, Educational facilities.


K
K is in the form of hands which represent AKS services: Personnel/ Fire Systems
In relation to Security Triad:
AKS Securities is confidence enough to provide wide range of services which include Unarmed Security Services, Concierge/Doorman Services, Fire Safety Directors, Emergency Action Plan Directors, Fire Guards, Fire Safety Officers, Consulting


S
S is in the form of Security shield which provide a protective cover or shelter that protects or defends.
In relation to Security Triad:
AKS Securities is integrated to DEFEND, PROTECT, SHIELD, GUARD, SAFEGUARD mean to keep secure from danger or against attack.
DEFEND denotes warding off actual or threatened attack. 
PROTECT implies the use of something (such as a covering) as a bar to the admission or impact of what may attack or injure.
SHIELD suggests protective intervention in imminent danger or actual attack.    
GUARD implies protecting with vigilance and force against expected danger.
SAFEGUARD implies taking precautionary protective measures against merely possible danger.



Colour:
Colour has a huge role in visual perception, emotion and human behaviour. Colour can influence reaction and trigger our appetites.
Blue: We have used the combination of Blue: # 03588c & white colour
Psychological Properties:
 Blue provides a sense of security, curbs appetite, and stimulates productivity. The colour is used by the brands looking to promote trust, security and safety in their products or services.
In relation to AKS Securities: Blue is reliable and responsible which is important part of AKS Securities. This colour exhibits an inner security and confidence. It reduces stress, creating a sense of calmness, relaxation and order - we certainly feel a sense of calm if we lie on our backs and look into a bright blue cloudless sky. Blue is the helper, the rescuer, the friend in need. It is a giver, not a taker.



Font:
We have used Sans-serif font: Avenir LT 35 Light in the typeface as Sans Serif fonts are often described as modern, friendly and minimal because they have a stylish simplicity about them, without the decorative strokes.
In relation to AKS Securities: The Avenir LT 35 Light is one of the most famous and popular in the world. Avenir is ubiquitous because it works so well. The design embodies the concept that a typeface should absolutely support the reading process – that clear communication is the primary goal of typography.



AKS Securities logo
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AKS Securities logo

AKS Securities logo has been designed considering an important aspect of security whose main goal is to monitor and protect assets and act as a d Read More
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