"drizzle"-6th semester HAWK Hildesheim
"drizzle", a modern digital watch brand that relies on creative and provocative communication.
The company manages, through a different design, to reach young target groups in particular the Millennials and Generation Z. Here are values such as individuality and
self-portrayal, especially via social networks present.
The packaging of the "drizzle-watch" consists of a lid based on barbed wire, which serves as a presentation area for the watch. In order to meet the criterion of diversity,
three different illustrations were used for the bottom of the packaging. These reflect the vanitas idea of transience. The elapsing time demands breaking out of the constraints into the desired freedom. The colour choice of red, black and white is expressive, it attracts attention. Due to the angular typography also gives the logo a high recognition value. In order for material and illustrations to speak for themselves, the restrained form of the Quaders selected. "drizzle" is a brand for young, creative people who live in the now and seek new frontiers.
The company manages, through a different design, to reach young target groups in particular the Millennials and Generation Z. Here are values such as individuality and
self-portrayal, especially via social networks present.
The packaging of the "drizzle-watch" consists of a lid based on barbed wire, which serves as a presentation area for the watch. In order to meet the criterion of diversity,
three different illustrations were used for the bottom of the packaging. These reflect the vanitas idea of transience. The elapsing time demands breaking out of the constraints into the desired freedom. The colour choice of red, black and white is expressive, it attracts attention. Due to the angular typography also gives the logo a high recognition value. In order for material and illustrations to speak for themselves, the restrained form of the Quaders selected. "drizzle" is a brand for young, creative people who live in the now and seek new frontiers.
