German Colmenares is a 50 years old Carpenter who needs it a commercial video for his business "Gercol" the approach of this video was the personal brand and emotional characteristics of himself. Why? Because the passion and the experience of his career is the key element for generating confidence in the users that will see the video. Talking about how he does his work and why he loves it. The shooting, edit and color correction was made en 20 days using a Canon t3i and Davinci Resolve.

Some of the pictures taken in the shooting

This project was made by Santiago Hernández in 2019.