Da gesto a segno
This is my graudation project, but first of all it's a continue personal research to experiment always more with letters, signs and visual design.
Cor Action (Azione del cuore - Action of the heart) is a project about the personal sign in the freehand writing, and consists in 18 poster obtained with a lot of freestyle explorations of lettering.
The initial sketches consisted generally in gestural calligraphy, developed in as many styles as possible with various instruments to express my sign in various forms. Many help was given by the arleady posted projects about #36daysoftype and alphabets Vol.1.
The choise of mixing different letterings with Photoshop was because of the freedom with resizing interisting details that were really little in reality, but first of all the possibility to obtain sovrapposition effects that abstract totally the meaning of the forms.
The personal sign becomes the primary element, in a poster that reachs a more contemporary level than the "traditional" lettering on paper.
Hope you enjoy it!
The following images show an exposition organized by Liam Becher and gently hosted by Taj Lucia, in Civitavecchia. I installed the posters in the upper side of the walls with a biadesive.
Thanks for watching!