Problem
The current leader in the Philippine market is Boysen. Although there is almost no difference in terms of quality, number of colors, and product line-up, Davies is still not the top-of-mind when it comes to paints.
Solution
Create a non-traditional ad that is very accessible to the public. This is to attract attention by showing value for money--the strength of Davies. It will serve as the their everyday reminder that Davies, though more affordable, has the same quality with the leading brand.
