Brand Identity & Packaging for conceptual South African wine brand Hans Christofson.
We combined the initials H & C to create a minimalistic monogram depicting a symbol that is inseperably linked to the product. The wine glass. The simple nature of this mark gives it high recognition value while allowing for airy layout compositions with high readability. This helps the brand create a unique feel which makes it stand out in the crowded wine market.
The tilted angle of the monogram on the bottle and the composition on the package not only help make the symbol more recognizable but also act as an instruction: pour it in!
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